Occam's Razor

JANUARY 12, 2015

At the core of everything you will do in digital analytics is the concept of metrics. How do you define a metric: It is simply a number. Your digital analytics tools are full of metrics. Helpful post: Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies.]. It will never be a KPI. Total that.

Analytics 150

Analytics Slice and Dice KPI Metrics 150

Jet Global

NOVEMBER 23, 2020

The CFO Leadership Council was founded in 2006 as a gathering place for financial executives to network in a comfortable environment. This strategy will help cut costs and give you a competitive edge against your rivals. Their podcast, Inside the Strategy Room, dives into strategies used by corporations to stay competitive.

KPI 52

KPI Finance Dashboards Data Processing 52

Occam's Razor

MARCH 22, 2011

Thanks to your clever micro-conversion and re-targeting strategy! It is critical to have a robust re-targeting strategy (as in our case above). See: Actively Avoid Insights: 4 Useful KPI Measurement Techniques ]. Are we using any intelligent ad targeting strategy or just randomly showing ads? Lessons: 1. Lessons: 1.

Measurement 87

Measurement Metrics Advertising Marketing 87