2006 Measurement Modeling Predictive Analytics 
Occam's Razor
MARCH 12, 2012
I've championed the need to leverage frameworks like the Digital Marketing & Measurement Model , in the web context, to ensure that the analysis we do is deeply and powerfully grounded in what's important to the business. " That is the title of my post from June 2006. And look how far we've come. :).
Occam's Razor
FEBRUARY 7, 2011
Benjamin Rodde: I'd like to predict our Daily/Weekly/Monthly churn using the #GooglePredictionsAPI with unique visitors from #GoogleAnalytics. The best option is to hire a statistician with experience in data modeling and forecasting. Additionally, it is exceptionally difficult to measure available demand because 1.
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