CIO Business Intelligence

APRIL 18, 2022

In 2006, British mathematician Clive Humby proclaimed, “Data is the new oil.”. times more likely when they demonstrated ROI on their BI or data analytics investments. It could be a dataset, an ML model, or a report. A framework for data project ROI. Humby had bona fides to make that claim.

ROI 115

ROI IT Dashboards Sales 115

AWS Big Data

JUNE 30, 2023

Position 2 is a leading US-based growth marketing services provider focused on data-driven strategy and technology to deliver growth with improved return on investment (ROI). Position 2 was established in 2006 in Silicon Valley and has a clientele spanning American Express, Lenovo, Fujitsu, and Thales.

Marketing 52

Marketing Dashboards Advertising ROI 52

Occam's Razor

APRIL 21, 2014

Hour-by-hour report please. :)? , Grow traffic first, with even with bad measurement I can find positive ROI areas for growth or invest time getting Analytics in order first for more objective decision making? Yes, yes, yes, with GA you can dive into Multi-Channel Funnels reports to move beyond last-click.) strategies).

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Occam's Razor

FEBRUARY 9, 2015

My first blog post on the topic of CIA was on 14th Aug 2006! The post outlines eight sources vendors use to collect data: Toolbars, panels, ISP data, search engines, self reported, scraped/indexed, hybrid, and external voc. Structure tests to validate these hypotheses. Small sites are out-of-luck.

Metrics 155

Metrics Reporting IT Advertising 155