CIO Business Intelligence

APRIL 18, 2022

In 2006, British mathematician Clive Humby proclaimed, “Data is the new oil.”. Today, Doug Laney, innovation fellow of data and analytics strategy at West Monroe, disputes Humby’s assertion on a technicality: “When you use a drop of oil, you can only use it one way at a time,” Laney says. A framework for data project ROI.

ROI 116

ROI IT Dashboards Sales 116

CIO Business Intelligence

MAY 16, 2022

The two bodies formed an alliance at the end of 2006 to further IT service management. This path focuses on how technology directs business strategy and how IT plays into that. million ROI over three years, and Capital One reduced its “business critical” incidents by 92% over two years.

IT 105

IT Cost-Benefit ROI Risk 105

AWS Big Data

JUNE 30, 2023

Position 2 is a leading US-based growth marketing services provider focused on data-driven strategy and technology to deliver growth with improved return on investment (ROI). Position 2 was established in 2006 in Silicon Valley and has a clientele spanning American Express, Lenovo, Fujitsu, and Thales.

Marketing 52

Marketing Dashboards Advertising ROI 52

Occam's Razor

APRIL 21, 2014

We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Business/Strategy Challenges. Strategy one… Prioritize by where you will make money for your client quickly. strategies). Let's do this! Glenn Walker.

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Occam's Razor

FEBRUARY 9, 2015

When you are done reading the post, you'll be super mad that your marketing strategy is not more influenced by your competitor's data! My first blog post on the topic of CIA was on 14th Aug 2006! Social Strategy Effectiveness. Regular readers of the blog know of my deep love for competitive intelligence analysis.

Metrics 155

Metrics Reporting IT Advertising 155