Alation

JULY 15, 2022

In the Cambridge Analytica case, the company went from a data strategy focused on monetisation by increased revenue to company closure due to the reputational damage from the negative media and public response. Clearly, using private Facebook data collected in a nefarious manner to sway political elections is not ethical.

Cost-Benefit 89

Cost-Benefit Data Governance ROI Risk 89

Occam's Razor

APRIL 8, 2013

We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. Sometimes, we escape the clutches of this sub optimal existence and do pick good metrics or engage in simple A/B testing. Testing out a new feature.

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156

Occam's Razor

OCTOBER 15, 2012

Please visit the about page to learn more about the data collection methodology, sample sizes, and the Enumeration study to ensure results are representative, and to download the detailed questionnaires used for each study. " Let's look at the actual data by comparing USA and Russia. Pretty cool context, right?

Advertising 136

Advertising Marketing Strategy Insurance 136

datapine

DECEMBER 28, 2021

Exclusive Bonus Content: Download Our Free Data Integrity Checklist. Get our free checklist on ensuring data collection and analysis integrity! Misleading statistics refers to the misuse of numerical data either intentionally or by error. Chaffetz’s numbers via a comparison with Planned Parenthood’s own annual reports.

Statistics 363

Statistics Advertising Visualization Data mining 363