The Unofficial Google Data Science Blog

APRIL 23, 2024

If $Y$ at that point is (statistically and practically) significantly better than our current operating point, and that point is deemed acceptable, we update the system parameters to this better value. It is also a sound strategy when experimenting with several parameters at the same time. And sometimes even if it is not[1].)

Experimentation 52

Experimentation Optimization Uncertainty Metrics 52

Grooper

AUGUST 19, 2019

Read on to learn how data literacy, information as a second language, and insight-driven analytics take digital strategy to a new level. C-level executives and professionals alike must learn to speak a new language - data. The benefit of speaking data, a.k.a. Increasing data literacy is the answer.

Analytics 54

Analytics Machine Learning Data Science Data-driven 54

Occam's Razor

AUGUST 22, 2011

Be data driven?" Six Rules For Creating A Data Driven Boss! Be data driven?" Barriers To An Effective Web Measurement Strategy [+ Solutions!]. Slay The Analytics Data Quality Dragon & Win Your HiPPO's Love! Web Data Quality: A 6 Step Process To Evolve Your Mental Model.

KPI 124

KPI Metrics Measurement ROI 124

The Unofficial Google Data Science Blog

JUNE 30, 2016

By IVAN DIAZ & JOSEPH KELLY Determining the causal effects of an action—which we call treatment—on an outcome of interest is at the heart of many data analysis efforts. To do this, you have a data set at the person level containing, among other variables, an indicator of ad exposure, and whether the person bought the truck.

Statistics 44

Statistics Optimization Modeling Experimentation 44

Occam's Razor

MARCH 12, 2012

Is there anything in the analytics space that is so full of promise and hype and sexiness and possible awesomeness than "big data?" So what is big data really? As I interpret it, big data is the collection of massive databases of structured and unstructured data. It is great that we have big data.

Big Data 127

Big Data Data-driven Unstructured Data Marketing 127

Occam's Razor

SEPTEMBER 19, 2011

You need people with deep skills in Scientific Method , Design of Experiments , and Statistical Analysis. The company truly has a portfolio strategy when it comes to marketing. It is also important to point out that I am keeping the data simple purely to keep communication of the story straightforward. ask for a raise.

Measurement 119

Measurement Advertising Testing Marketing 119