2007 Experimentation Reporting Uncertainty 
The Unofficial Google Data Science Blog
APRIL 23, 2024
Crucially, it takes into account the uncertainty inherent in our experiments. To find optimal values of two parameters experimentally, the obvious strategy would be to experiment with and update them in separate, sequential stages. In this section we’ll discuss how we approach these two kinds of uncertainty with QCQP.
The Unofficial Google Data Science Blog
JULY 22, 2020
Instead, we focus on the case where an experimenter has decided to run a full traffic ramp-up experiment and wants to use the data from all of the epochs in the analysis. When there are changing assignment weights and time-based confounders, this complication must be considered either in the analysis or the experimental design.
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Occam's Razor
APRIL 8, 2013
We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. Circle of Friends was a social community built atop Facebook that launched in 2007. They might deal with uncertainty, but they're not random.
The Unofficial Google Data Science Blog
MAY 31, 2016
A geo experiment is an experiment where the experimental units are defined by geographic regions. The expected precision of our inferences can be computed by simulating possible experimental outcomes. Cambridge, 2007. Wouldn't it be great if we didn't require individual data to estimate an aggregate effect?
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