O'Reilly on Data

APRIL 4, 2024

As Bill Janeway noted in his critique of the capital-fueled bubbles that resulted from the ultra-low interest rates of the decade following the 2007–2009 financial crisis, “ capital is not a strategy.” Venture capitalists don’t have a crystal ball. The capital-fueled race to build the largest models has already led to bad behavior.

Marketing 158

Marketing Modeling Finance Experimentation 158

The Unofficial Google Data Science Blog

APRIL 23, 2024

To find optimal values of two parameters experimentally, the obvious strategy would be to experiment with and update them in separate, sequential stages. Our experimentation platform supports this kind of grouped-experiments analysis, which allows us to see rough summaries of our designed experiments without much work.

Experimentation 52

Experimentation Optimization Uncertainty Metrics 52

Occam's Razor

AUGUST 22, 2011

Delibrate Your Data, Dig Into Your Data, Reimagine Content Reporting. The Difference Between Web Reporting And Web Analysis. Refuse Report Requests. Consultants, Analysts: Present Impactful Analysis, Insightful Reports. The Awesome Power of Visualization 2 -> Death and Taxes 2007. The Best Web Analytics Report.

KPI 124

KPI Metrics Measurement ROI 124

Occam's Razor

SEPTEMBER 19, 2011

Bonus: Here's one of my favorite articles… all the way from 2007 but chock full of pithy valuable lessons for all of us regardless of our field: 41 Timeless Ways to Screw Up Direct Marketing. Bonus 2: Google Analytics has a wonderful set of reports called Multi-Channel Funnels. What do you find exciting?

Measurement 119

Measurement Advertising Testing Marketing 119

The Unofficial Google Data Science Blog

JULY 22, 2020

Instead, we focus on the case where an experimenter has decided to run a full traffic ramp-up experiment and wants to use the data from all of the epochs in the analysis. When there are changing assignment weights and time-based confounders, this complication must be considered either in the analysis or the experimental design.

Experimentation 95

Experimentation Statistics Testing Strategy 95

Occam's Razor

APRIL 8, 2013

We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. Circle of Friends was a social community built atop Facebook that launched in 2007. Online, offline or nonline. Yet this structure rarely exists in companies.

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156

Domino Data Lab

FEBRUARY 4, 2019

Spoiler alert: a research field called curiosity-driven learning is emerging at the nexis of experimental cognitive psychology and industry use cases for machine learning, particularly in gaming AI. Ensure a culture that supports a steady process of learning and experimentation. Frédéric Kaplan, Pierre-Yves Oudeyer (2007).

Data Science 66

Data Science Experimentation Data-driven Machine Learning 66