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Marketing as a strategic business partner: mixing theory, research and #data

Jen Stirrup

Marketing is viewed as a key strategic participant in achieving the goals of businesses, both large and small. I thought I’d share how we started to apply marketing theory, practice, and insights from data. After all, the Internet can break a business very quickly! The Marketing Book.; Oxford, UK.

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Combine transactional, streaming, and third-party data on Amazon Redshift for financial services

AWS Big Data

Additionally, they need streaming architectures to handle growing trade volumes, market volatility, and regulatory demands. We also used FactSet’s market data solutions for historical and streaming market quotes and trades.

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insightsoftware Acquires Event 1 Software

Jet Global

Event 1 Software delivers award-winning products—such as flagship solutions Office Connector and Liberty Reports—that enable CFOs and finance teams to transform Excel into an intuitive and interactive reporting engine for business data. Based in Vancouver, Wash., Joining insightsoftware now positions us for the next phase of growth.

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Web accessibility emerges as a top CIO priority

CIO Business Intelligence

It’s a huge market,” says Joshua Basile, an advocate, philanthropist, lawyer, and quadriplegic. Many people are surprised that spending number is so large, says Jeffrey Bigham, associate professor of human-computer interaction at Carnegie Mellon University, who works to advance accessibility in technology.

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Data Strategy in a Working from Home Climate

Peter James Thomas

Humans are inherently social animals and limiting our social interactions can be injurious to mental health. To provide some more colour, let’s go back to 2007 / 2008. As per the framework that I began to develop as part of this assignment, I needed to speak to a lot of people, both business and technical.

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Sentry’s David Cramer on bootstrapping a unicorn

CIO Business Intelligence

Sentry was started as an open source project by David Cramer in 2008 to provide monitoring services for application developers. Cramer and co-founder Chris Jennings bootstrapped the company from the ground up, organically growing the business to over 3.5 million developers today. How did that happen?

Software 115
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How Blacks in Technology Foundation is ‘stomping the divide’

CIO Business Intelligence

When Greg Greenlee joined the IT industry in 2008, the lack of representation of Black IT professionals among attendees and speakers at tech conferences and events was readily apparent. “It Students learn at their own pace and can complete a nanodegree program tailored to help land a high-paying career in tech.