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The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. That metric is tied to a KPI.

Metrics 156
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6 Case Studies on The Benefits of Business Intelligence And Analytics

datapine

Because things are changing and becoming more competitive in every sector of business, the benefits of business intelligence and proper use of data analytics are key to outperforming the competition. BI software uses algorithms to extract actionable insights from a company’s data and guide its strategic decisions.

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Brand Measurement: Analytics & Metrics for Branding Campaigns

Occam's Razor

If supported by "data" then it tends to be of the most fragile kind (usually the the fact that the CEO saw it during the Super Bowl and felt happy suffices as actionable data). Remember: Engagement is not a metric, its an excuse. ]. The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency.

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Emerging Trends: 4 IRM Market Insights to Aid COVID-19 Business Recovery

John Wheeler

The shift in the IRM buyers from IT leaders to business leaders is being driven by an increasing need to better understand the tactical view of technology risks in a strategic business context. Offer capabilities to analyze business impacts at all levels of the organization by linking both strategic and tactical risk metrics.

Marketing 110
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ML internals: Synthetic Minority Oversampling (SMOTE) Technique

Domino Data Lab

Further, imbalanced data exacerbates problems arising from the curse of dimensionality often found in such biological data. Insufficient training data in the minority class — In domains where data collection is expensive, a dataset containing 10,000 examples is typically considered to be fairly large. return synthetic.

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Two Years Running: Alation Is Snowflake’s Data Governance Partner of the Year!

Alation

For the second year in a row, Snowflake has named Alation its Data Governance Partner of the Year. The announcement was made at Snowflake Summit this week (visit us at booth 2009!). In September we introduced Policy Center as part of our Data Governance App. It’s not déjà vu — it’s a repeat! Growing Partnership.

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Understanding Simpson’s Paradox to Avoid Faulty Conclusions

Sisense

Everyone wants to get more out of their data, but how exactly to do that can leave you scratching your head. One of the simplest ways to start exploring your data is to aggregate the metrics you are interested in by their relevant dimensions. How can good data lead to faulty conclusions? How does this happen? 9/10 = 90%.

Testing 104