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The Business Intelligence Market – What’s Old is New

In(tegrate) the Clouds

As the data visualization, big data, Hadoop, Spark and self-service hype gives way to IoT, AI and Machine Learning, I dug up an old parody post on the business intelligence market circa 2007-2009 when cloud analytics was just a disruptive idea. Thanks to The OLAP Report for lots of great market materials.

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Mobile Marketing 2015: Rethink Customer Acquisition, Intent Targeting

Occam's Razor

2009 was the year of mobile. If your company has a non-stinky mobile website and mobile app then congratulations: you have successfully solved the problem of 2009! Snow, skate, surf and motox reports are perfectly targeted to the potential audience's tastes. And travel is by no means unique; try any of your normal brands.

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Misleading Statistics Examples – Discover The Potential For Misuse of Statistics & Data In The Digital Age

datapine

A 2009 investigative survey by Dr. Daniele Fanelli from The University of Edinburgh found that 33.7% of scientists surveyed admitted to questionable research practices, including modifying results to improve outcomes, subjective data interpretation, withholding analytical details, and dropping observations because of gut feelings….