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The Business Intelligence Market – What’s Old is New

In(tegrate) the Clouds

As the data visualization, big data, Hadoop, Spark and self-service hype gives way to IoT, AI and Machine Learning, I dug up an old parody post on the business intelligence market circa 2007-2009 when cloud analytics was just a disruptive idea. Ad hoc query, data mining, information I’m still not finding.

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ML internals: Synthetic Minority Oversampling (SMOTE) Technique

Domino Data Lab

The problem with this approach is that in highly imbalanced sets it can easily lead to a situation where most of the data has to be discarded, and it has been firmly established that when it comes to machine learning data should not be easily thrown out (Banko and Brill, 2001; Halevy et al., The unreasonable effectiveness of data.

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Mobile Marketing 2015: Rethink Customer Acquisition, Intent Targeting

Occam's Razor

2009 was the year of mobile. If your company has a non-stinky mobile website and mobile app then congratulations: you have successfully solved the problem of 2009! I'm sure you are impressed at the data mining and intent targeting efforts of TripIt. And travel is by no means unique; try any of your normal brands.

Marketing 144
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Explaining black-box models using attribute importance, PDPs, and LIME

Domino Data Lab

PDPs for the bicycle count prediction model (Molnar, 2009). Courville, Pascal Vincent, Visualizing Higher-Layer Features of a Deep Network, 2009. Conference on Knowledge Discovery and Data Mining, pp. Creating a PDP for our model is fairly straightforward. Ribeiro, M. Guestrin, C., Why should I trust you?: Bahdanau, D.,

Modeling 139
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Misleading Statistics Examples – Discover The Potential For Misuse of Statistics & Data In The Digital Age

datapine

A 2009 investigative survey by Dr. Daniele Fanelli from The University of Edinburgh found that 33.7% of scientists surveyed admitted to questionable research practices, including modifying results to improve outcomes, subjective data interpretation, withholding analytical details, and dropping observations because of gut feelings….