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Customer science: A new CIO imperative

CIO Business Intelligence

In your daily life, how many product/service interactions exceed your expectations? Customer satisfaction levels have flatlined since 2010. Science is defined by many as the rigorous and systematic identification and measurement of phenomena. Does your organization measure customer experience? Think about it.

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Why Data Driven Decision Making is Your Path To Business Success

datapine

By implementing the right reporting tools and understanding how to analyze as well as to measure your data accurately, you will be able to make the kind of data driven decisions that will drive your business forward. Qualitative data analysis is based on observation rather than measurement. Of course, this sounds incredible in theory.