O'Reilly on Data

APRIL 23, 2024

Instead of continuing to deploy their attention optimization algorithms for their users’ and suppliers’ benefit, the tech giants began to use them to favor themselves. The most-clicked sponsored products were 17% more expensive and 33% lower ranked according to Amazon’s own quality, price, and popularity optimizing algorithms.

Advertising 270

Advertising Cost-Benefit Marketing Risk 270

CIO Business Intelligence

FEBRUARY 26, 2024

The early 2010’s practice of co-locating talent supercharged collaboration, but also limited organizations’ ability to scale with a workforce based in high-density, cost-prohibitive metros. Leaders should approach culture as an internal capability that needs to be actively maintained, measured, and nurtured from the top down.

Cost-Benefit 98

Cost-Benefit Measurement Modeling Strategy 98

Sisense

JUNE 9, 2021

It’s no surprise that rivals followed suit and that by 2010 analytics were widely used by top teams in leading international leagues. In training, wearable devices measure players’ workload, movement, and fatigue levels to manage their fitness and positioning and optimize their performance during play.

Analytics 98

Analytics Data-driven Internet of Things Measurement 98

Occam's Razor

SEPTEMBER 15, 2014

In blue is how much time we spent in 2010 and in blue the time spent in 2014. was the dramatic shift between 2010 to 2014 to mobile content consumption. But why blame others, in this post let's focus on one important reason whose responsibility can be squarely put on your shoulders and mine: Measurement. It is easy to find.

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

JULY 26, 2010

If today you are a content site that is only focused on measuring content consumed try to go deeper to understanding CPA of the ads or Visitor Loyalty. 3: Measure complete site success. Measure everyone's success. But donations is just one measure of success (" macro conversion "). So why not measure those?

Metrics 96

Metrics Measurement Dashboards Reporting 96

Occam's Razor

MARCH 23, 2010

My problem with these mistruths and FUD is that they result in a ton of practitioners and companies making profoundly sub optimal choices, which in turn results in not just much longer slogs but also spectacular career implosions and the entire web analytics industry suffering. our measurement strategies 2. success measures.

Analytics 118

Analytics Consulting Metrics Experimentation 118

Occam's Razor

JUNE 11, 2014

What if the first interaction with your brand is digital? According to eMarketer in 2010 we spent 3:11 (hrs:min) on digital content consumption and 4:24 on TV in the US. I have an option to measure myself, or convert from international sizes. What if the first interaction with your brand is digital? See-Think-Do YouTube.

Marketing 150

Marketing Strategy Sales IT 150