Occam's Razor

MAY 14, 2012

Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. There are many different tools, both online and offline, that measure the elusive metric called brand strength. I believe it is one of the best possible ways to measure what humanity is thinking, and telling us via the queries they run on Google.

Measurement 128

Measurement Analytics Advertising Marketing 128

The Unofficial Google Data Science Blog

JULY 22, 2020

For example, imagine a fantasy football site is considering displaying advanced player statistics. A ramp-up strategy may mitigate the risk of upsetting the site’s loyal users who perhaps have strong preferences for the current statistics that are shown. One reason to do ramp-up is to mitigate the risk of never before seen arms.

Experimentation 95

Experimentation Statistics Testing Strategy 95

The Unofficial Google Data Science Blog

AUGUST 27, 2019

This problem can be phrased as an optimization problem — given some fixed review capacity how should we sample videos? But importance sampling in statistics is a variance reduction technique to improve the inference of the rate of rare events, and it seems natural to apply it to our prevalence estimation problem.

Metrics 98

Metrics Statistics Uncertainty Optimization 98

Occam's Razor

MARCH 23, 2010

Part of it is fueled by a vocal minority genuinely upset that 10 years on we are still not a statistically powered bunch doing complicated analysis that is shifting paradigms. Part of it fueled by some Consultants. I suppose the rational is: self preservation before all else. This is sad. Even a little frustrating. Usually for free.

Analytics 118

Analytics Consulting Metrics Experimentation 118

The Unofficial Google Data Science Blog

OCTOBER 12, 2017

1]" Statistics, as a discipline, was largely developed in a small data world. More people than ever are using statistical analysis packages and dashboards, explicitly or more often implicitly, to develop and test hypotheses. This question is statistical or methodological in nature. Know what matters.

Experimentation 61

Experimentation Testing Statistics Metrics 61

datapine

APRIL 16, 2019

By implementing the right reporting tools and understanding how to analyze as well as to measure your data accurately, you will be able to make the kind of data driven decisions that will drive your business forward. Qualitative data analysis is based on observation rather than measurement. Of course, this sounds incredible in theory.

Data-driven 287

Data-driven Dashboards Visualization Cost-Benefit 287