Excellent Analytics Tips #20: Measuring Digital "Brand Strength"
Occam's Razor
MAY 14, 2012
When their competitors are ramping down (perhaps due to their inflexibility), Amazon can read the market much better (notice Christmas 2010 as well) and are well placed (thanks to Paid and Organic Search strategies) to grab all these new people who are coming into the market to shop. You have to hand it to the Marketing folks at Amazon.
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