Occam's Razor

MAY 14, 2012

Step 4: In the middle of the resulting report you'll see a trend that looks like this: This shows the number of searches for your brand, relative to the total number of searches done on Google over time (for the geographic region and time period you've chosen). Step 3: Click Search. These are just brand queries.

Measurement 128

Measurement Analytics Advertising Marketing 128

The Unofficial Google Data Science Blog

JULY 11, 2017

SCOTT Time series data are everywhere, but time series modeling is a fairly specialized area within statistics and data science. They may contain parameters in the statistical sense, but often they simply contain strategically placed 0's and 1's indicating which bits of $alpha_t$ are relevant for a particular computation. by STEVEN L.

Forecasting 64

Forecasting Statistics Modeling Software 64

The Unofficial Google Data Science Blog

JULY 22, 2020

For example, imagine a fantasy football site is considering displaying advanced player statistics. A ramp-up strategy may mitigate the risk of upsetting the site’s loyal users who perhaps have strong preferences for the current statistics that are shown. One reason to do ramp-up is to mitigate the risk of never before seen arms.

Experimentation 95

Experimentation Statistics Testing Strategy 95

Occam's Razor

FEBRUARY 22, 2010

In May 2010 (!). The secret to making optimal use of CI data lies in one single realization: You must ensure you understand how the data you are analyzing is collected. The software collects all the panel’s browsing behavior and reports it to the company running the panel. 9 points higher, now you deserve a bonus!

Metrics 123

Metrics Advertising Reporting Software 123

Occam's Razor

MARCH 23, 2010

Part of it is fueled by a vocal minority genuinely upset that 10 years on we are still not a statistically powered bunch doing complicated analysis that is shifting paradigms. When it comes to proving which campaigns are better and which numbers to report to the management what will you do? Part of it fueled by some Consultants.

Analytics 118

Analytics Consulting Metrics Experimentation 118

The Unofficial Google Data Science Blog

OCTOBER 12, 2017

1]" Statistics, as a discipline, was largely developed in a small data world. More people than ever are using statistical analysis packages and dashboards, explicitly or more often implicitly, to develop and test hypotheses. This question is statistical or methodological in nature. Know what matters.

Experimentation 61

Experimentation Testing Statistics Metrics 61

datapine

APRIL 16, 2019

By implementing the right reporting tools and understanding how to analyze as well as to measure your data accurately, you will be able to make the kind of data driven decisions that will drive your business forward. Quantitative data analysis focuses on numbers and statistics. This type of analysis is measured rather than observed.

Data-driven 287

Data-driven Dashboards Visualization Cost-Benefit 287