Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. So to imply the ROI in Step 4 is sub-optimal. Compute ROI: (cost of Facebook campaigns + salary of people running campaigns + agency creative costs) vs. profit from incremental product sales. It is a lovely emotional video (really was!).

Advertising 165

Advertising ROI Metrics Marketing 165

Occam's Razor

JUNE 4, 2012

Every Analysis Ninja knows that standard reports are lame. Custom reports on the other hand are, well, hand crafted by you for a specific purpose with a set of guiding principles (" Acquisition, Behavior, Outcomes! ") that ensure that they don't so much deliver data as much as deliver insights.

Reporting 127

Reporting Analytics Metrics Advertising 127

datapine

APRIL 15, 2020

When encouraging these BI best practices what we are really doing is advocating for agile business intelligence and analytics. In our opinion, both terms, agile BI and agile analytics, are interchangeable and mean the same. What Is Agile Analytics And BI? Agile Business Intelligence & Analytics Methodology.

Business Intelligence 276

Business Intelligence Analytics Testing Dashboards 276

Occam's Razor

APRIL 25, 2011

Now switching to something a bit more near and dear to my heart, analytics "crimes against humanity" 8. " I'd postulated this rule in 2005, it is even more true in 2011. Web Analytics, 4Q, KissInsights, Insights for Search, AdPlanner, and all the other glorious free tools. The 10/90 rule. People matter.

Marketing 126

Marketing Measurement Metrics Testing 126

Domino Data Lab

JANUARY 6, 2019

more depth in the case studies), plus different styles of instruction (“ROI” gets discussed, a lot) are needed. This is especially the case in data science; most enterprise organizations simply cannot hire enough of the data analytics talent they need therefore, so much of these staffing needs must be filled by current employees.

Data Science 56

Data Science Machine Learning Reporting Visualization 56

Domino Data Lab

MARCH 3, 2019

We had big surprises at several turns and have subsequently published a series of reports. Let’s look through some of the insights gained from those reports. Seriously, this entire article merely skims the surface of those reports. Evolving Data Infrastructure: Tools and Best Practices for Advanced Analytics and AI (Jan 2019).

Data Science 49

Data Science Deep Learning Machine Learning Modeling 49

Alation

FEBRUARY 20, 2020

This week, two independent analyst reports validated what we’ve known for years – data catalogs are critical for self-service analytics.[1]. After investing in self-service analytic tooling, organizations are now turning their attention to linking infrastructure and tooling to data-driven decisions. A New Market Category.

Machine Learning 52

Machine Learning Marketing Reporting ROI 52