Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. So to imply the ROI in Step 4 is sub-optimal. Compute ROI: (cost of Facebook campaigns + salary of people running campaigns + agency creative costs) vs. profit from incremental product sales. It is a lovely emotional video (really was!).

Advertising 165

Advertising ROI Metrics Marketing 165

Occam's Razor

JUNE 4, 2012

These insightful reports are from the six I'd created for my latest video for the Market Motive Web Analytics Master Certification course. My latest video was on how to find meaningful insights, faster, when performing paid search analysis with web analytics tools (rather than, say, the AdWords or Bing UI).

Reporting 127

Reporting Analytics Metrics Advertising 127

datapine

APRIL 15, 2020

When encouraging these BI best practices what we are really doing is advocating for agile business intelligence and analytics. In our opinion, both terms, agile BI and agile analytics, are interchangeable and mean the same. What Is Agile Analytics And BI? Agile Business Intelligence & Analytics Methodology.

Business Intelligence 276

Business Intelligence Analytics Testing Dashboards 276

Occam's Razor

APRIL 25, 2011

Now switching to something a bit more near and dear to my heart, analytics "crimes against humanity" 8. " I'd postulated this rule in 2005, it is even more true in 2011. Web Analytics, 4Q, KissInsights, Insights for Search, AdPlanner, and all the other glorious free tools. The 10/90 rule. People matter.

Marketing 126

Marketing Measurement Metrics Testing 126

Sisense

NOVEMBER 26, 2019

Analytics and business intelligence (BI) are no longer the province of a handful of specialized experts. As part of your digital transformation, you need to find an analytics and BI partner that will empower your in-house users and builders. Drive ROI from your data — wherever it is. Choosing a modern software architecture.

Digital Transformation 93

Digital Transformation Data-driven ROI Software 93

Domino Data Lab

JANUARY 6, 2019

more depth in the case studies), plus different styles of instruction (“ROI” gets discussed, a lot) are needed. This is especially the case in data science; most enterprise organizations simply cannot hire enough of the data analytics talent they need therefore, so much of these staffing needs must be filled by current employees.

Data Science 56

Data Science Machine Learning Reporting Visualization 56

Sisense

JULY 1, 2021

Marketing technology tools (also referred to as MarTech tools) have multiplied from about 150 in 2011 to around 8,000 today, a 5,233% increase that sends a clear message: Marketers are embracing digital assistance and data/analytics. In a world of rapid technological change, digital tools for marketers are having a moment.

Marketing 52

Marketing Experimentation Marketing Analytics ROI 52