CIO Business Intelligence

MARCH 24, 2022

A chief digital officer (CDO) is a leader who combines business acumen with digital expertise to help organizations drive digital transformation via an enterprise-wise digital vision and strategy. The people in these roles have to focus on process, on the business strategy, and on how to tell a story to get there.”. McKinsey & Co.

Digital Transformation 75

Digital Transformation Strategy Technology Enterprise 75

CIO Business Intelligence

JUNE 23, 2022

In the past decade, the amount of structured data created, captured, copied, and consumed globally has grown from less than 1 ZB in 2011 to nearly 14 ZB in 2020. Leading industry analysts rated Cloudera better at analytic and operational data use cases than many well-known cloud vendors. We live in a hybrid data world.

IT 71

IT Data Architecture Unstructured Data Big Data 71

Occam's Razor

MAY 14, 2012

A lot of digital analytics focuses on direct response (conversions, leads, etc.). But there is an additional valuable, and sexy, focus of our marketing we don't give enough analytical love: Branding! Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. Step 3: Click Search.

Measurement 128

Measurement Analytics Advertising Marketing 128

Occam's Razor

SEPTEMBER 13, 2016

The post is also sourced from a recent edition of my newsletter, The Marketing – Analytics Intersect. I've added new insights, recommendations, and two bonus lessons on how to do surveys better and a direct challenge to your company's current analytics strategy. The World Needs Reporting Squirrels.

Modeling 127

Modeling Reporting Strategy Consulting 127

Sisense

MAY 4, 2020

Sisense CEO, Amir Orad, has said that every company is a data and analytics company or must become one soon. Data analytics is reshaping business operations and enabling new revenue streams all across the global economy,” Amir wrote. analytics- and data-driven) or obsolete. ”. analytics- and data-driven) or obsolete. ”.

Big Data 78

Big Data Data-driven Snapshot Unstructured Data 78

AWS Big Data

APRIL 5, 2023

The company decided to use AWS to unify its business intelligence (BI) and reporting strategy for both internal organization-wide use cases and in-product embedded analytics targeted at its customers. The platform also provides analytics and insights to support successful information sharing and fuel continuous improvement.

Dashboards 52

Dashboards Reporting Cost-Benefit Visualization 52

Alation

FEBRUARY 20, 2020

This week, two independent analyst reports validated what we’ve known for years – data catalogs are critical for self-service analytics.[1]. After investing in self-service analytic tooling, organizations are now turning their attention to linking infrastructure and tooling to data-driven decisions. A New Market Category.

Machine Learning 52

Machine Learning Marketing Reporting ROI 52

Occam's Razor

OCTOBER 21, 2013

In late 2011, Google announced an effort to make search behavior more secure. Following revelations of NSA activities via Mr. Snowden, Google has now switched almost all users to secure search, resulting in even more user search queries showing up as not provided in all web analytics tools. No keyword data in analytics tools.

Optimization 154

Optimization Reporting Experimentation Metrics 154

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. Log into the Advanced Segmentation tool in your web analytics tool.

Metrics 90

Metrics B2B Analytics Measurement 90

Occam's Razor

JUNE 4, 2018

Bonus: The best computation of conversion rate is orders divided by users (the default in your analytics tool is sessions). Go to the Multi-Channel Funnels folder in Google analytics and look at two other yummy reports: Time Lag and Path Length. They report two dimensions of speed: How long does it take for a human to convert?

Strategy 124

Strategy Cost-Benefit Testing Sales 124

Domino Data Lab

AUGUST 6, 2021

It was first defined by the US Federal Reserve and Office of the Comptroller of the Currency ( SR 11-7 ) in April 2011. As concluded by McKinsey & Company, “The expanding scope of models and the increased use of models based on advanced analytics have amplified the strategic importance of model risk management.”.

Risk Management 64

Risk Management Risk Modeling Enterprise 64

Domino Data Lab

JULY 9, 2019

The importance of data scientists having analytical technical skills coupled with the ability to clearly and concisely communicate with non-technical stakeholders. When I showed up I was reporting to the head of BI who reported to CTO who reported to CIO who reported to EVP of digital products who reported to CEO.

Data Science 112

Data Science Machine Learning Advertising Modeling 112

Occam's Razor

APRIL 25, 2011

and meet many many many executives and hear about their digital marketing strategies, challenges and outcomes. Your SEO strategy is buying links, expired domains, et. Now switching to something a bit more near and dear to my heart, analytics "crimes against humanity" 8. then shut it. The 10/90 rule. People matter.

Marketing 126

Marketing Measurement Metrics Testing 126

Occam's Razor

NOVEMBER 2, 2015

" The second question was never answered either, but because all businesses know is how to pimp that became their default strategy. if yes, what should your content (and marketing) strategy be. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. Big mistake. They should.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

Domino Data Lab

MARCH 3, 2019

We had big surprises at several turns and have subsequently published a series of reports. Let’s look through some of the insights gained from those reports. Seriously, this entire article merely skims the surface of those reports. Evolving Data Infrastructure: Tools and Best Practices for Advanced Analytics and AI (Jan 2019).

Data Science 49

Data Science Deep Learning Machine Learning Modeling 49

Occam's Razor

SEPTEMBER 24, 2012

Based on results of value identified for Facebook, optimize their advertising mix strategy for future product launches. But if you read it, I promise, you'll see Facebook marketing, advertising and analytics in a completely new light. You've deployed five, six or 15 web analytics tools on your website/mobile app.

Advertising 165

Advertising ROI Metrics Marketing 165

Domino Data Lab

JANUARY 6, 2019

This is especially the case in data science; most enterprise organizations simply cannot hire enough of the data analytics talent they need therefore, so much of these staffing needs must be filled by current employees. Recently the World Economic Forum published “ The Future of Jobs Report 2018.” In particular, note “Exhibit 6:”.

Data Science 56

Data Science Machine Learning Reporting Visualization 56

Domino Data Lab

APRIL 3, 2019

Not that I’m implying anything about current economic conditions vis-a-vis the timing of this report… #justsayin. Given those two, plus SQL gaining eminence as a database strategy, a decidedly relational picture coalesced throughout the decade. Andrew Ng later described this strategy as the “Virtuous Cycle of AI” – a.k.a.

Data Governance 84

Data Governance Machine Learning Metadata Big Data 84

The Unofficial Google Data Science Blog

OCTOBER 12, 2017

This post describes the analytical issues which arise in such a setting, and what the data scientist can do about them. Our challenges are no longer purely analytical in nature: questions of human psychology and organizational dynamics arise in addition to the mathematical challenges in statistical inference.

Experimentation 61

Experimentation Testing Statistics Metrics 61