CIO Business Intelligence

JUNE 23, 2022

In the past decade, the amount of structured data created, captured, copied, and consumed globally has grown from less than 1 ZB in 2011 to nearly 14 ZB in 2020. Leading industry analysts rated Cloudera better at analytic and operational data use cases than many well-known cloud vendors. We live in a hybrid data world.

IT 75

IT Data Architecture Unstructured Data Big Data 75

Occam's Razor

MAY 14, 2012

A lot of digital analytics focuses on direct response (conversions, leads, etc.). But there is an additional valuable, and sexy, focus of our marketing we don't give enough analytical love: Branding! Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. Amazon is an interesting example.

Measurement 128

Measurement Analytics Advertising Marketing 128

bridgei2i

MAY 26, 2020

In the post-COVID era, they can be empowered with a high standard of data and analytics sophistication to cope and thrive. To introduce him better, he has been a supply chain analytics professional for over 14 years. And the third dimension is their data and analytics sophistication. Subscribe Now. Transcript. Anushruti: Right.

Enterprise 131

Enterprise Management Forecasting Manufacturing 131

Smart Data Collective

APRIL 13, 2021

Based on figures from Statista , the volume of data breaches increased from 2005 to 2008, then dropped in 2009 and rose again in 2010 until it dropped again in 2011. The instances of data breaches in the United States are rather interesting. By 2012, there was a marginal increase, then the numbers rose steeply in 2014. In summary.

Testing 123

Testing Behavioral Analytics Data-driven Big Data 123

Occam's Razor

JUNE 4, 2012

These insightful reports are from the six I'd created for my latest video for the Market Motive Web Analytics Master Certification course. My latest video was on how to find meaningful insights, faster, when performing paid search analysis with web analytics tools (rather than, say, the AdWords or Bing UI). Criminal behavior.

Reporting 127

Reporting Analytics Metrics Advertising 127

datapine

APRIL 15, 2020

When it comes to implementing and managing a successful BI strategy we have always proclaimed: start small, use the right BI tools , and involve your team. When encouraging these BI best practices what we are really doing is advocating for agile business intelligence and analytics. What Is Agile Analytics And BI?

Business Intelligence 276

Business Intelligence Analytics Testing Dashboards 276

Hurwitz & Associates

APRIL 19, 2018

At a recent global industry analyst meeting, Atos shared its positioning strategy that it calls the Digital Transformation Factory. This strategy is intended to bring together all the elements of Atos’ expansive software and services offerings. Partnerships are at the core of Atos’s business strategy. Reliance on partnerships.

IT 40

IT Consulting IoT Strategy 40

Smart Data Collective

APRIL 5, 2019

Having a social media strategy also allows you to put yourself level ground with your competitors. Social listening involves paying close attention to public feedback, and having a strategy in place for addressing the needs of your customers in the open.”. Customers are freely handing over data to brands to improve their experience.

Big Data 79

Big Data Interactive Data-driven Metrics 79

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. Log into the Advanced Segmentation tool in your web analytics tool.

Metrics 90

Metrics B2B Analytics Measurement 90

Occam's Razor

JUNE 4, 2018

Bonus: The best computation of conversion rate is orders divided by users (the default in your analytics tool is sessions). Go to the Multi-Channel Funnels folder in Google analytics and look at two other yummy reports: Time Lag and Path Length. That’s what makes the Four Seasons strategy, and that of most sites, so heartbreaking.

Strategy 124

Strategy Cost-Benefit Testing Sales 124

Occam's Razor

OCTOBER 21, 2013

In late 2011, Google announced an effort to make search behavior more secure. Following revelations of NSA activities via Mr. Snowden, Google has now switched almost all users to secure search, resulting in even more user search queries showing up as not provided in all web analytics tools. No keyword data in analytics tools.

Optimization 154

Optimization Reporting Experimentation Metrics 154

Domino Data Lab

AUGUST 6, 2021

It was first defined by the US Federal Reserve and Office of the Comptroller of the Currency ( SR 11-7 ) in April 2011. As concluded by McKinsey & Company, “The expanding scope of models and the increased use of models based on advanced analytics have amplified the strategic importance of model risk management.”.

Risk Management 64

Risk Management Risk Modeling Enterprise 64

Occam's Razor

APRIL 25, 2011

and meet many many many executives and hear about their digital marketing strategies, challenges and outcomes. Your SEO strategy is buying links, expired domains, et. Now switching to something a bit more near and dear to my heart, analytics "crimes against humanity" 8. then shut it. The 10/90 rule. People matter.

Marketing 126

Marketing Measurement Metrics Testing 126

datapine

AUGUST 29, 2022

The saying “knowledge is power” has never been more relevant, thanks to the widespread commercial use of big data and data analytics. With that in mind, we have prepared a list of the top 19 definitive data analytics and big data books, along with magazines and authentic readers’ reviews upvoted by the Goodreads community.

Big Data 263

Big Data Data Analytics Analytics Data mining 263

Occam's Razor

SEPTEMBER 24, 2012

Based on results of value identified for Facebook, optimize their advertising mix strategy for future product launches. But if you read it, I promise, you'll see Facebook marketing, advertising and analytics in a completely new light. You've deployed five, six or 15 web analytics tools on your website/mobile app.

Advertising 165

Advertising ROI Metrics Marketing 165

Domino Data Lab

APRIL 3, 2019

Given those two, plus SQL gaining eminence as a database strategy, a decidedly relational picture coalesced throughout the decade. Andrew Ng later described this strategy as the “Virtuous Cycle of AI” – a.k.a. Fun fact: in 2011 Google bought remnants of what had previously been Motorola. the flywheel effect.

Data Governance 84

Data Governance Machine Learning Metadata Big Data 84

Cloudera

AUGUST 9, 2022

Data is integral for both long-term strategy and day-to-day, or even minute-to-minute operation. Everyday, we see the Cloudera Data Platform (CDP) becoming that business-critical analytics platform that customers must have running in an available, reliable, and resilient way. The importance of terminology and standards.

Data Lake 75

Data Lake Data Warehouse Data-driven IoT 75

Jet Global

APRIL 9, 2021

The reality check is that the need for remote working and secure collaboration highlighted a data gap in most CFOs’ digital transformation strategies. How to drive a winning digital transformation strategy that reduces disclosure risk and puts your finance team in control of their data narrative.

Reporting 52

Reporting Digital Transformation Finance Sales 52

Sisense

NOVEMBER 26, 2019

Analytics and business intelligence (BI) are no longer the province of a handful of specialized experts. As part of your digital transformation, you need to find an analytics and BI partner that will empower your in-house users and builders. Choose the right cloud; choose the right analytics partner and thrive.

Digital Transformation 93

Digital Transformation Data-driven ROI Software 93

Domino Data Lab

JANUARY 6, 2019

This is especially the case in data science; most enterprise organizations simply cannot hire enough of the data analytics talent they need therefore, so much of these staffing needs must be filled by current employees. Downey (2011). Based on the business focus of an organization, people need different approaches to training.

Data Science 56

Data Science Machine Learning Reporting Visualization 56

BizAcuity

MAY 10, 2022

Companies planning to scale their business in the next few years without a definite cloud strategy might want to reconsider. 14 years later, in 2020, the pandemic demands for remote work, and overnight revisions to business strategy. 2011: IBM enters the cloud market with IBM SmartCloud. What’s so special about the Cloud?

Data-driven 52

Data-driven IoT Unstructured Data Data Lake 52

Occam's Razor

SEPTEMBER 13, 2016

The post is also sourced from a recent edition of my newsletter, The Marketing – Analytics Intersect. I've added new insights, recommendations, and two bonus lessons on how to do surveys better and a direct challenge to your company's current analytics strategy. Today's post comes from a source of deep pain.

Modeling 127

Modeling Reporting Strategy Consulting 127

Sisense

JULY 1, 2021

Marketing technology tools (also referred to as MarTech tools) have multiplied from about 150 in 2011 to around 8,000 today, a 5,233% increase that sends a clear message: Marketers are embracing digital assistance and data/analytics. In a world of rapid technological change, digital tools for marketers are having a moment.

Marketing 52

Marketing Experimentation Marketing Analytics ROI 52

Sisense

MAY 4, 2020

Sisense CEO, Amir Orad, has said that every company is a data and analytics company or must become one soon. Data analytics is reshaping business operations and enabling new revenue streams all across the global economy,” Amir wrote. analytics- and data-driven) or obsolete. ”. analytics- and data-driven) or obsolete. ”.

Big Data 78

Big Data Data-driven Snapshot Unstructured Data 78

Domino Data Lab

MARCH 3, 2019

Evolving Data Infrastructure: Tools and Best Practices for Advanced Analytics and AI (Jan 2019). That represents a significant shift in strategy and cloud providers stand to benefit. Companies are applying AI in functional areas in which they likely have existing analytic applications, building atop that base.

Data Science 49

Data Science Deep Learning Machine Learning Modeling 49

Domino Data Lab

JULY 9, 2019

The importance of data scientists having analytical technical skills coupled with the ability to clearly and concisely communicate with non-technical stakeholders. I’m not doing any analytics about people and claiming that somebody is a NASCAR mom or a business decision maker who’s interested in God knows what.

Data Science 112

Data Science Machine Learning Advertising Modeling 112

CIO Business Intelligence

MARCH 29, 2022

Now it is acquiring Process Analytics Factory to improve its process mining offering and help enterprises automate with Microsoft’s Power Platform. Enterprises can save time and money by automating processes — but only if they automate the right ones. in October 2021. Process mining comes of age.

IT 87

IT Enterprise Optimization Cost-Benefit Optimization 87

Alation

FEBRUARY 20, 2020

This week, two independent analyst reports validated what we’ve known for years – data catalogs are critical for self-service analytics.[1]. After investing in self-service analytic tooling, organizations are now turning their attention to linking infrastructure and tooling to data-driven decisions. A New Market Category.

Machine Learning 52

Machine Learning Marketing Reporting ROI 52

Occam's Razor

NOVEMBER 2, 2015

" The second question was never answered either, but because all businesses know is how to pimp that became their default strategy. if yes, what should your content (and marketing) strategy be. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. Big mistake. They should.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

The Unofficial Google Data Science Blog

OCTOBER 12, 2017

This post describes the analytical issues which arise in such a setting, and what the data scientist can do about them. Our challenges are no longer purely analytical in nature: questions of human psychology and organizational dynamics arise in addition to the mathematical challenges in statistical inference.

Experimentation 61

Experimentation Testing Statistics Metrics 61

AWS Big Data

APRIL 5, 2023

The company decided to use AWS to unify its business intelligence (BI) and reporting strategy for both internal organization-wide use cases and in-product embedded analytics targeted at its customers. The platform also provides analytics and insights to support successful information sharing and fuel continuous improvement.

Dashboards 52

Dashboards Reporting Cost-Benefit Visualization 52