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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. So to imply the ROI in Step 4 is sub-optimal. From the data presented, there is no way to tell if the Facebook campaign worked or not. Our sections are: #1: Facebook Advertising/Marketing ROI Challenge: You're Thinking Wrong. #2:

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From CIO to CEO: XPO’s Mario Harik on leveling up

CIO Business Intelligence

Here, we discuss Harik’s vision for growth for the logistics firm, how data and IT play a vital role in that, and how CIOs who aspire to be CEOs should approach IT as an innovative means for achieving high returns on invested capital. Data will be central to our growth as well. How did you move from CIO to CEO of XPO?

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Accomplish Agile Business Intelligence & Analytics For Your Business

datapine

It’s necessary to say that these processes are recurrent and require continuous evolution of reports, online data visualization , dashboards, and new functionalities to adapt current processes and develop new ones. The term “agile” was originally conceived in 2011 as a software development methodology.

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Winning the Future: Digital Transformation, the Cloud, and AWS

Sisense

With data growing at a staggering rate, managing and structuring it is vital to your survival. We live in a world of data. Think back to when your company first started storing data, years ago: do any of you remember those clunky tapes, floppy disks, burning CDs, and DVDs? Everything about data storage has changed since then.

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Data Catalogs: A Category of Their Own

Alation

Data catalogs are here to stay. This week, two independent analyst reports validated what we’ve known for years – data catalogs are critical for self-service analytics.[1]. The Forrester Wave : Machine Learning Data Catalogs, Q2 2018. This is Forrester’s inaugural Wave on data catalogs. A New Market Category.