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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. So to imply the ROI in Step 4 is sub-optimal. Compute ROI: (cost of Facebook campaigns + salary of people running campaigns + agency creative costs) vs. profit from incremental product sales. It is a lovely emotional video (really was!).

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What is ITIL? Your guide to the IT Infrastructure Library

CIO Business Intelligence

In 2011, another update — dubbed ITIL 2011 — was published under the Cabinet Office. The five volumes remained, and ITIL 2007 and ITIL 2011 remained similar. million ROI over three years, and Capital One reduced its “business critical” incidents by 92% over two years.

IT 105
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From CIO to CEO: XPO’s Mario Harik on leveling up

CIO Business Intelligence

Ever since we started the company back in 2011, when I was CIO, we’ve been using data to improve our operations. Our executive chairman, Brad Jacobs, hired me back when he founded the company in 2011. Understand how to integrate your company’s capabilities with your customers’, and always look at technology with an ROI angle.

ROI 52
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What is TOGAF? An enterprise architecture methodology for business

CIO Business Intelligence

was released in 2011 and the most recent version, TOGAF 10 was released in 2022. The Open Group took over TOGAF in 2005 and released TOGAF 8.1.1 in November 2006. TOGAF 9 was introduced in 2009, with new details on the overall framework, including increased guidelines and techniques.

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12 famous ERP disasters, dustups and disappointments

CIO Business Intelligence

Panorama Consulting Solutions, which regularly surveys businesses on the outcomes of their ERP projects, shows in its 2022 report that 81% of projects met ROI expectations a year or more after go-live. The two began working together on a transition away from Lidl’s creaky in-house inventory system since 2011. What happened?

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Sustainable Petrochemical Company Expands Risk-Based Inspection Philosophy

CIO Business Intelligence

To illustrate, from 2011 to 2021, IVL collected over 72 billion post-consumer PET bottles for recycling, which prevented 1.6 IVL expects ROI at the PNO facility to total 5 to 20 times the cost of implementation over the next five years. million tons of plastic waste from going to landfill and reduced 2.4

Risk 98
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11 Digital Marketing “Crimes Against Humanity”

Occam's Razor

" I'd postulated this rule in 2005, it is even more true in 2011. Example: Spending $50,000 on building links when you can't measure ROI." Now switching to something a bit more near and dear to my heart, analytics "crimes against humanity" 8. Not following the "10/90 rule for magnificent web success."

Marketing 126