Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. So to imply the ROI in Step 4 is sub-optimal. From the data presented, there is no way to tell if the Facebook campaign worked or not. Our sections are: #1: Facebook Advertising/Marketing ROI Challenge: You're Thinking Wrong. #2:

Advertising 165

Advertising ROI Metrics Marketing 165

datapine

APRIL 15, 2020

It’s necessary to say that these processes are recurrent and require continuous evolution of reports, online data visualization , dashboards, and new functionalities to adapt current processes and develop new ones. The term “agile” was originally conceived in 2011 as a software development methodology.

Business Intelligence 276

Business Intelligence Analytics Testing Dashboards 276

Alation

FEBRUARY 20, 2020

Data catalogs are here to stay. This week, two independent analyst reports validated what we’ve known for years – data catalogs are critical for self-service analytics.[1]. The Forrester Wave : Machine Learning Data Catalogs, Q2 2018. This is Forrester’s inaugural Wave on data catalogs. A New Market Category.

Machine Learning 52

Machine Learning Marketing Reporting ROI 52