2011, Experimentation and ROI - Data Leaders Brief

Welcome to the Era of the Augmented Marketer

Sisense

JULY 1, 2021

Marketing technology tools (also referred to as MarTech tools) have multiplied from about 150 in 2011 to around 8,000 today, a 5,233% increase that sends a clear message: Marketers are embracing digital assistance and data/analytics. We know in marketing that one of the most powerful ideas is experimentation,” Scott told Sisense.

Marketing

Marketing Experimentation Marketing Analytics ROI

How To Suck At Social Media: An Indispensable Guide For Businesses

Occam's Razor

NOVEMBER 2, 2015

In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. The brand and performance ROI to the company is clear and direct. Bonus: Facebook Advertising / Marketing: Best Metrics, ROI, Business Value. It is a good idea to separate value for a user from the value to the business.

B2B

B2B Metrics Testing Recreation/Entertainment

Data Leaders Brief

Welcome to the Era of the Augmented Marketer

How To Suck At Social Media: An Indispensable Guide For Businesses

Webinars

Stay Connected