2011 Analytics Experimentation ROI 
Sisense
JULY 1, 2021
Marketing technology tools (also referred to as MarTech tools) have multiplied from about 150 in 2011 to around 8,000 today, a 5,233% increase that sends a clear message: Marketers are embracing digital assistance and data/analytics. We know in marketing that one of the most powerful ideas is experimentation,” Scott told Sisense.
Occam's Razor
NOVEMBER 2, 2015
In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. The brand and performance ROI to the company is clear and direct. Bonus: Facebook Advertising / Marketing: Best Metrics, ROI, Business Value. Bonus: YouTube Marketing And Analytics: A Primer For Magnificent Success.
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