CIO Business Intelligence
JANUARY 17, 2024
Following this, in 2002, it began delivering its knowledge to customers in online format, using dashboards and interactive reports that provided easier and faster access to data and analysis. According to Mohammed, the results of this digital transformation journey are measurable and impressive. js and React.js.
O'Reilly on Data
APRIL 23, 2024
From 2000 to 2011, the percentage of US adults using the internet had grown from about 60% to nearly 80%. Starting around 2011, advertising, which once framed the organic results and was clearly differentiated from them by color, gradually became more dominant, and the signaling that it was advertising became more subtle.
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Smart Data Collective
APRIL 5, 2019
The majority of consumers who have good interaction with a brand on social networks are more likely to recommend that brand to others. million in Series B in 2010, and was quickly acquired by Twitter for $40 million in 2011. The Complex Role Between Big Data and Social Listening Tools. Why is this so important?
DataRobot Blog
MAY 26, 2022
When the FRB’s guidance was first introduced in 2011, modelers often employed traditional regression -based models for their business needs. In the model-fitting procedure, the modeler is then able to measure the impact of each factor against the outcome.
The Unofficial Google Data Science Blog
OCTOBER 7, 2015
by HENNING HOHNHOLD, DEIRDRE O'BRIEN, and DIANE TANG In this post we discuss the challenges in measuring and modeling the long-term effect of ads on user behavior. Nevertheless, A/B testing has challenges and blind spots, such as: the difficulty of identifying suitable metrics that give "works well" a measurable meaning.
Occam's Razor
APRIL 8, 2013
First, you figure out what you want to improve; then you create an experiment; then you run the experiment; then you measure the results and decide what to do. For each of them, write down the KPI you're measuring, and what that KPI should be for you to consider your efforts a success. Measure and decide what to do.
Occam's Razor
SEPTEMBER 24, 2012
A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Why is it so hard to measure the value of Facebook? How can we do better? That is ok.
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