Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. So to imply the ROI in Step 4 is sub-optimal. Gets more Likes. It was huge.

Advertising 165

Advertising ROI Metrics Marketing 165

Occam's Razor

JUNE 4, 2012

You get immense focus in the scorecard (summary) using just the Acquisition (Visits, Unique Visitors), Behavior (Bounce Rate, Pageviews – proxy for content consumption) and Outcome (Transactions, Average Value, Revenue) metrics and Key Performance Indicators. " Less annoyance directly leads to a longer life span.

Reporting 127

Reporting Analytics Metrics Advertising 127

datapine

APRIL 15, 2020

The term “agile” was originally conceived in 2011 as a software development methodology. You will measure your success by delivering the project, not by the level of documentation you’re producing, therefore, documentation should be developed only when necessary. Evaluate your key performance indicators.

Business Intelligence 276

Business Intelligence Analytics Testing Dashboards 276