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The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

By 2011, the company had 20 full-time photographers on staff. Advanced Analytics Big Data Digital Analytics Web Analytics Web Insights Web Metrics actionable analytics business optimization experimentation and testing key performance indicators' Airbnb had enough data points to be confident in their results.

Metrics 156
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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

Dippin' Dots crossed five million Facebook Fans a couple of days before they filed for bankruptcy in Nov 2011. Social media success does not guarantee, business success. They were recently rescued from bankruptcy, no not by their Facebook fans. :)). Pepsi is one of the most active social media participants, including on Facebook.

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Google Analytics Custom Reports: Paid Search Campaigns Analysis

Occam's Razor

You get immense focus in the scorecard (summary) using just the Acquisition (Visits, Unique Visitors), Behavior (Bounce Rate, Pageviews – proxy for content consumption) and Outcome (Transactions, Average Value, Revenue) metrics and Key Performance Indicators. " Less annoyance directly leads to a longer life span.

Reporting 127
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Accomplish Agile Business Intelligence & Analytics For Your Business

datapine

The term “agile” was originally conceived in 2011 as a software development methodology. Evaluate your key performance indicators. Regularly turning to KPIs in an agile environment is necessary in order to effectively evaluate progress, reflect on the performance, and improve discussions.

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Your Web Metrics: Super Lame or Super Awesome?

Occam's Razor

By 2011 as web experiences have become richer and more frequently and more complex I am so mad that our life is not dominated by pan-session metrics. This is perhaps the thing that makes me hopping mad and scream like a banshee. That our campaigns are not focused on Visitors (not just Visits!)

Metrics 126