Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. So to imply the ROI in Step 4 is sub-optimal. Compute ROI: (cost of Facebook campaigns + salary of people running campaigns + agency creative costs) vs. profit from incremental product sales. It is a lovely emotional video (really was!).

Advertising 165

Advertising ROI Metrics Marketing 165

Occam's Razor

JUNE 4, 2012

You get immense focus in the scorecard (summary) using just the Acquisition (Visits, Unique Visitors), Behavior (Bounce Rate, Pageviews – proxy for content consumption) and Outcome (Transactions, Average Value, Revenue) metrics and Key Performance Indicators. " Less annoyance directly leads to a longer life span.

Reporting 127

Reporting Analytics Metrics Advertising 127

datapine

APRIL 15, 2020

The term “agile” was originally conceived in 2011 as a software development methodology. That way, the stakeholder’s ROI can be maximized while agilists can truly manage change instead of preventing it. Evaluate your key performance indicators.

Business Intelligence 276

Business Intelligence Analytics Testing Dashboards 276