Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. So to imply the ROI in Step 4 is sub-optimal. It is a lovely emotional video (really was!).

Advertising 165

Advertising ROI Metrics Marketing 165

datapine

APRIL 15, 2020

The term “agile” was originally conceived in 2011 as a software development methodology. That way, the stakeholder’s ROI can be maximized while agilists can truly manage change instead of preventing it. Evaluate your key performance indicators.

Business Intelligence 276

Business Intelligence Analytics Testing Dashboards 276

Occam's Razor

JUNE 4, 2012

You get immense focus in the scorecard (summary) using just the Acquisition (Visits, Unique Visitors), Behavior (Bounce Rate, Pageviews – proxy for content consumption) and Outcome (Transactions, Average Value, Revenue) metrics and Key Performance Indicators. Be insanely relevant (pick the critical few metrics ).

Reporting 127

Reporting Analytics Metrics Advertising 127