Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. So to imply the ROI in Step 4 is sub-optimal. It is a lovely emotional video (really was!).

Advertising 165

Advertising ROI Metrics Marketing 165

CIO Business Intelligence

MAY 16, 2022

In 2011, another update — dubbed ITIL 2011 — was published under the Cabinet Office. The five volumes remained, and ITIL 2007 and ITIL 2011 remained similar. million ROI over three years, and Capital One reduced its “business critical” incidents by 92% over two years. How does ITIL reduce costs?

IT 104

IT Cost-Benefit ROI Risk 104

CIO Business Intelligence

MARCH 1, 2023

Ever since we started the company back in 2011, when I was CIO, we’ve been using data to improve our operations. Our executive chairman, Brad Jacobs, hired me back when he founded the company in 2011. Understand how to integrate your company’s capabilities with your customers’, and always look at technology with an ROI angle.

ROI 52

ROI Machine Learning Sales Technology 52

Occam's Razor

JUNE 4, 2012

You get immense focus in the scorecard (summary) using just the Acquisition (Visits, Unique Visitors), Behavior (Bounce Rate, Pageviews – proxy for content consumption) and Outcome (Transactions, Average Value, Revenue) metrics and Key Performance Indicators. Never create a custom report without Acquisition, Behavior, Outcome metrics.

Reporting 127

Reporting Analytics Metrics Advertising 127

Occam's Razor

APRIL 25, 2011

" I'd postulated this rule in 2005, it is even more true in 2011. Making lame metrics the measures of success: Impressions, Click-throughs, Page Views. Use metrics that matter: Loyalty, Recency , Net Profit, Conversation Rate, Message Amplification , Brand Evangelist Index , Customer Lifetime Value and so on and so forth.

Marketing 126

Marketing Measurement Metrics Testing 126

datapine

APRIL 15, 2020

The term “agile” was originally conceived in 2011 as a software development methodology. That way, the stakeholder’s ROI can be maximized while agilists can truly manage change instead of preventing it.

Business Intelligence 276

Business Intelligence Analytics Testing Dashboards 276

Sisense

JULY 1, 2021

Marketing technology tools (also referred to as MarTech tools) have multiplied from about 150 in 2011 to around 8,000 today, a 5,233% increase that sends a clear message: Marketers are embracing digital assistance and data/analytics. In a world of rapid technological change, digital tools for marketers are having a moment.

Marketing 52

Marketing Experimentation Marketing Analytics ROI 52