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How to Optimize Marketing and Sales Operations

Jedox

In the marketing environment alone, the number of known marketing technology (MarTech) tools has grown from about 150 in 2011 to over 7000 in 2020. Maximizing business value through improved collaboration is key to long-term optimization of marketing and sales operations. Collaboration and integration are key.

Sales 94
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Rising Tide Rents and Robber Baron Rents

O'Reilly on Data

Instead of continuing to deploy their attention optimization algorithms for their users’ and suppliers’ benefit, the tech giants began to use them to favor themselves. From 2000 to 2011, the percentage of US adults using the internet had grown from about 60% to nearly 80%. But over time, something went very wrong.

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Cathay Pacific to take cloud journey to new heights

CIO Business Intelligence

Instead, the publicly held operator of Cathay Pacific Airlines and HK Express is shifting from migration to optimization mode in an effort to wrest additional benefits from its all-in cloud transformation. Enhanced automation and self-service will also be emphasized as part of the cloud optimization strategy, Nair says.

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Network as a Service (NaaS), Sustainability, and the Circular Economy

CIO Business Intelligence

This in turn can reduce a company’s carbon footprint by optimizing energy consumption. To further reduce that carbon footprint, these vendors are sourcing electricity from renewables and utilizing artificial intelligence (AI)/machine learning (ML)-based models to optimize power consumption. .

Metrics 98
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What is ITIL? Your guide to the IT Infrastructure Library

CIO Business Intelligence

In 2011, another update — dubbed ITIL 2011 — was published under the Cabinet Office. The five volumes remained, and ITIL 2007 and ITIL 2011 remained similar. ITIL v3 was released in 2011, under the Cabinet Office, bringing updates to the 2007 version published under OGC.

IT 104
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Running Code and Failing Models

DataRobot

Their code attempted to create a validation test set based on a prediction point of November 1, 2011. The code below might at first look like it separates data before and after November 1, 2011, but there’s a subtle mistake that includes future dates. After carefully inspecting their code, I found a mistake in their validation dataset.

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From CIO to CEO: XPO’s Mario Harik on leveling up

CIO Business Intelligence

Our three major focus areas are to provide best-in-class service to our customers; invest in the business by adding terminals, equipment, and people[ and leverage our technology edge to optimize margins and grow market share. Ever since we started the company back in 2011, when I was CIO, we’ve been using data to improve our operations.

ROI 52