Jedox

JUNE 24, 2021

This also affects the go-to-market processes in particular for the marketing and sales functions. A company’s web presence, which is usually designed by marketing, is becoming an increasingly important component in the sales process. Where marketing and sales converge. The evolution of marketing data.

Sales 95

Sales Marketing Optimization Metrics 95

Occam's Razor

SEPTEMBER 24, 2012

This audience is immensely attractive to Brands and Marketers around the world. A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success.

Advertising 165

Advertising ROI Metrics Marketing 165

datapine

APRIL 15, 2020

Your Chance: Want to test an agile business intelligence solution? In essence, these processes are divided into smaller sections but have the same goal: to help companies, small businesses and large enterprises alike, adapt quickly to business goals and ever-changing market circumstances. Without further ado, let’s begin.

Business Intelligence 276

Business Intelligence Analytics Testing Dashboards 276

Occam's Razor

APRIL 25, 2011

and meet many many many executives and hear about their digital marketing strategies, challenges and outcomes. But maybe the issue is that you (and the Marketers and Leaders. Not spending 15% of your Marketing budget, every month, on experimenting with new techniques / channels / ideas. This post is to solve that problem.

Marketing 126

Marketing Measurement Metrics Testing 126

Occam's Razor

NOVEMBER 2, 2015

if yes, what should your content (and marketing) strategy be. Higher Order Bits: Human vs. Business, Success KPIs, S-T-D-C Framework, MoR Test. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. It covers, content, marketing and measurement. Success Metrics.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

AWS Big Data

APRIL 5, 2023

Showpad aligns sales and marketing teams around impactful content and powerful training, helping sellers engage with buyers and generate the insights needed to continuously improve conversion rates. It launched the first set of dashboards in April 2022, followed by customer success and marketing dashboards in July 2022.

Dashboards 52

Dashboards Reporting Cost-Benefit Visualization 52

Occam's Razor

APRIL 8, 2013

Sometimes, we escape the clutches of this sub optimal existence and do pick good metrics or engage in simple A/B testing. First, you figure out what you want to improve; then you create an experiment; then you run the experiment; then you measure the results and decide what to do. Testing out a new feature. Form a hypothesis.

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156