Jen Stirrup

OCTOBER 21, 2019

What happens if diversity is reduced to marketing, and the inclusion piece is forgotten? What happens if a diversity issues bumps up against a marketing issue, for example? In reality, however, hyper-formalisation’ can lead to disadvantage (Noon, Healy & Forson 2011) as the rules become so rigid, that nobody can pass them.

Data-driven 48

Data-driven Marketing Testing Management 48

Occam's Razor

APRIL 8, 2013

Sometimes, we escape the clutches of this sub optimal existence and do pick good metrics or engage in simple A/B testing. Experiments come in all shapes and sizes: A marketing campaign. Testing out a new feature. Try to understand your market. Identify, hypothesize, test, react. But it is not routine.

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156

Occam's Razor

JUNE 4, 2018

Checkout the Kimbao Sauvignon Blanc you can see sales and would buy it again rates since 2011. Such is the case with A/B testing. Naked Wines has a lovely widget next to each of their wines that shows the would buy again rate…. And, they show you historical sales and would buy it again rates. At 91%, the rate is highest this year.

Strategy 124

Strategy Cost-Benefit Testing Sales 124

Occam's Razor

OCTOBER 21, 2013

In late 2011, Google announced an effort to make search behavior more secure. This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. If you want to stress test this,… go back to your 2011 (pre- not provided ) data for paid and organic and see what you can find.

Optimization 154

Optimization Reporting Experimentation Metrics 154

datapine

APRIL 15, 2020

Your Chance: Want to test an agile business intelligence solution? In essence, these processes are divided into smaller sections but have the same goal: to help companies, small businesses and large enterprises alike, adapt quickly to business goals and ever-changing market circumstances. Without further ado, let’s begin.

Business Intelligence 276

Business Intelligence Analytics Testing Dashboards 276

BizAcuity

MAY 10, 2022

The cloud market is well on track to reach the expected $495 billion dollar mark by the end of 2022. The following timeline shows how the young cloud market blew almost as soon as it hit the markets. 2006: Amazon spearheads the cloud initiative, drops EC2 and S3 into the market. The evolution of Cloud Computing.

Data-driven 52

Data-driven IoT Unstructured Data Data Lake 52

IBM Big Data Hub

MARCH 25, 2022

We founded MemSQL (the original name of SingleStore) in 2011. Nikita Shamgunov (Co-Founder of SingleStore) and I were seeing the signals in the market. For example, their applications ingest market data, ticker traffic, internal data, and other proprietary data streams to support banking needs.

Data-driven 75

Data-driven Data Warehouse Data Processing Marketing 75

datapine

AUGUST 29, 2022

This process often comes with challenges related to scalability, consistency, reliability, efficiency, and maintainability, not to mention dealing with the number of software and technologies available in the market. Product/market fit is THE most important factor to get right. is one of the greatest on the market.

Big Data 263

Big Data Data Analytics Analytics Data mining 263

Jen Stirrup

MARCH 8, 2019

I have loved Evernote since 2011 and it is a great way of storing notes which I want to read later. HubSpot is great at marketing, and I use it with Power BI. I use it for my website, and mainly for marketing and sales tracking. I am still test-driving both systems, but it is easy to automate both systems.

Sales 48

Sales Testing Marketing IT 48

The Unofficial Google Data Science Blog

MAY 31, 2016

Similarly, we could test the effectiveness of a search ad compared to showing only organic search results. Such regions are often referred to as Generalized Market Areas (GMAs) or simply geos. Structure of a geo experiment A typical geo experiment consists of two distinct time periods: pretest and test.

Advertising 42

Advertising Testing Sales Statistics 42

Occam's Razor

SEPTEMBER 13, 2016

The post is also sourced from a recent edition of my newsletter, The Marketing – Analytics Intersect. If you are curious, here is a April 2011 post: The Difference Between Web Reporting And Web Analysis. If these 50 pass the sniff test, send the survey. Today's post comes from a source of deep pain. Take 10 mins each.

Modeling 127

Modeling Reporting Strategy Consulting 127

Edwin Chen

AUGUST 14, 2014

How can we understand causal lifts in the absence of an A/B test? One day, Brad 1 happens to receive the last batch of Soylent from a marketer on the street, while Brad 2 does not, and so only Brad 1 begins to incorporate Soylent into his diet. Assume that it's impossible to run an A/B test now that the feature has been launched.)

Modeling 75

Modeling Measurement Sales Testing 75

Domino Data Lab

MARCH 3, 2019

After a data science conference, our marketing group wanted to follow-up by surveying 300 attendees from industry. I’m here mostly to provide McLuhan quotes and test the patience of our copy editors with hella Californian colloquialisms. Surveying ABC adoption in enterprise. When life gives you lemons, make limoncello.” Or something.

Data Science 49

Data Science Deep Learning Machine Learning Modeling 49

Occam's Razor

FEBRUARY 22, 2010

Feel better? : ) When should you start doing paid search advertising for tours to Italy for 2011? In all three cases, you can compare your performance to specific vertical markets (for example, retail, apparel, software, and so on), which is much more meaningful. If steps 1 and 2 pass the sniff test, use the data.

Metrics 123

Metrics Advertising Reporting Software 123

Domino Data Lab

JULY 9, 2019

A “data scientist” might build a multistage processing pipeline in Python, design a hypothesis test, perform a regression analysis over data samples with R, design and implement an algorithm in Hadoop, or communicate the results of our analyses to other members of the organization in a clear and concise fashion.

Data Science 112

Data Science Machine Learning Advertising Modeling 112

Smart Data Collective

JUNE 6, 2021

This can be done through the analysis of previous product success as well as the data collected from test markets and/or social groups that may dictate what commercial offerings are best received. It’s important to note that in your attempts to gain further insight, your data may end up scattered across different apps and platforms.

Big Data 133

Big Data Data Analytics Analytics Cost-Benefit 133

Occam's Razor

NOVEMBER 2, 2015

if yes, what should your content (and marketing) strategy be. Higher Order Bits: Human vs. Business, Success KPIs, S-T-D-C Framework, MoR Test. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. It covers, content, marketing and measurement. Facebook for Businesses.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

AWS Big Data

APRIL 5, 2023

Showpad aligns sales and marketing teams around impactful content and powerful training, helping sellers engage with buyers and generate the insights needed to continuously improve conversion rates. It launched the first set of dashboards in April 2022, followed by customer success and marketing dashboards in July 2022.

Dashboards 52

Dashboards Reporting Cost-Benefit Visualization 52