2011 Marketing Metrics Scorecard 
Peter James Thomas
AUGUST 12, 2018
Pertinence and fidelity of metrics developed from Data. Metrics are seldom reliant on just one data element, but are often rather combinations. There are often compromises to be made in defining metrics. Again see Using BI to drive improvements in data quality for further details. Some of these are based on the data available.
Occam's Razor
JUNE 4, 2012
These insightful reports are from the six I'd created for my latest video for the Market Motive Web Analytics Master Certification course. Never create a custom report without Acquisition, Behavior, Outcome metrics. In this post I want to share with you three insightful custom reports for effective paid search (PPC) analysis.
Expert insights. Personalized for you.
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