Smart Data Collective

APRIL 13, 2021

Stolen data can be sold on the black market or used for extortion like in the case of ransomware. Based on figures from Statista , the volume of data breaches increased from 2005 to 2008, then dropped in 2009 and rose again in 2010 until it dropped again in 2011. Employee training.

Testing 122

Testing Behavioral Analytics Data-driven Big Data 122

IBM Big Data Hub

MARCH 25, 2022

We founded MemSQL (the original name of SingleStore) in 2011. Nikita Shamgunov (Co-Founder of SingleStore) and I were seeing the signals in the market. For example, their applications ingest market data, ticker traffic, internal data, and other proprietary data streams to support banking needs.

Data-driven 70

Data-driven Data Warehouse Data Processing Marketing 70

Occam's Razor

SEPTEMBER 24, 2012

This audience is immensely attractive to Brands and Marketers around the world. Completely ignore the question of whether Facebook works (for many, many, many companies it is a very effective marketing channel). It is always so cool to run marketing campaigns in large homogenous markets (like Europe, Asia, or large chunks of the US).

Advertising 165

Advertising ROI Metrics Marketing 165

datapine

AUGUST 29, 2022

This process often comes with challenges related to scalability, consistency, reliability, efficiency, and maintainability, not to mention dealing with the number of software and technologies available in the market. Product/market fit is THE most important factor to get right. is one of the greatest on the market. Davenport.

Big Data 263

Big Data Data Analytics Analytics Data mining 263

Jen Stirrup

OCTOBER 21, 2019

What happens if diversity is reduced to marketing, and the inclusion piece is forgotten? What happens if a diversity issues bumps up against a marketing issue, for example? In reality, however, hyper-formalisation’ can lead to disadvantage (Noon, Healy & Forson 2011) as the rules become so rigid, that nobody can pass them.

Data-driven 49

Data-driven Marketing Testing Management 49

The Unofficial Google Data Science Blog

MAY 31, 2016

Similarly, we could test the effectiveness of a search ad compared to showing only organic search results. Such regions are often referred to as Generalized Market Areas (GMAs) or simply geos. Structure of a geo experiment A typical geo experiment consists of two distinct time periods: pretest and test.

Advertising 42

Advertising Testing Sales Statistics 42

Occam's Razor

APRIL 8, 2013

Sometimes, we escape the clutches of this sub optimal existence and do pick good metrics or engage in simple A/B testing. Experiments come in all shapes and sizes: A marketing campaign. Testing out a new feature. Try to understand your market. Identify, hypothesize, test, react. But it is not routine.

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156