Occam's Razor

APRIL 8, 2013

To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. That metric is tied to a KPI.

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156

Occam's Razor

SEPTEMBER 24, 2012

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. So to imply the ROI in Step 4 is sub-optimal. Based on results of value identified for Facebook, optimize their advertising mix strategy for future product launches.

Advertising 165

Advertising ROI Metrics Marketing 165

Domino Data Lab

OCTOBER 9, 2019

It divides the observations into discrete groups based on some distance metric. According to David Madigan, the former chair of Department of Statistics and current Dean of Faculty of Arts and Sciences and Professor of Statistics at Columbia University, a good metric for determining the optimal number of clusters is Hartigan’s rule (J.

Statistics 100

Statistics Machine Learning Metrics Measurement 100

The Unofficial Google Data Science Blog

OCTOBER 12, 2017

1]" Statistics, as a discipline, was largely developed in a small data world. With more features come more potential post hoc hypotheses about what is driving metrics of interest, and more opportunity for exploratory analysis. Data was expensive to gather, and therefore decisions to collect data were generally well-considered.

Experimentation 61

Experimentation Testing Statistics Metrics 61

Occam's Razor

MAY 14, 2012

Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. There are many different tools, both online and offline, that measure the elusive metric called brand strength. They are full of specific insights you can use to optimize your online search campaigns. Amazon is an interesting example.

Measurement 128

Measurement Analytics Advertising Marketing 128

Occam's Razor

FEBRUARY 22, 2010

Feel better? : ) When should you start doing paid search advertising for tours to Italy for 2011? The secret to making optimal use of CI data lies in one single realization: You must ensure you understand how the data you are analyzing is collected. Check the definitions of various metrics. In May 2010 (!).

Metrics 123

Metrics Advertising Reporting Software 123

Domino Data Lab

AUGUST 22, 2019

Although it’s not perfect, [Note: These are statistical approximations, of course!] You can home in on an optimal value by specifying, say, 32 dimensions and varying this value by powers of 2. If we were using CBOW, then a window size of 5 (for a total of 10 context words) could be near the optimal value. Note: Maas, A.,

Deep Learning 111

Deep Learning Modeling Metrics Testing 111