Remove 2011 Remove Metrics Remove Strategy Remove Testing
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Accomplish Agile Business Intelligence & Analytics For Your Business

datapine

When it comes to implementing and managing a successful BI strategy we have always proclaimed: start small, use the right BI tools , and involve your team. Your Chance: Want to test an agile business intelligence solution? The term “agile” was originally conceived in 2011 as a software development methodology.

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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Based on results of value identified for Facebook, optimize their advertising mix strategy for future product launches. I don't think it is simply a metrics/measurement problem.

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Automating Model Risk Compliance: Model Validation

DataRobot Blog

In this post, we will dive deeper into how members from both the first and second line of defense within a financial institution can adapt their model validation strategies in the context of modern ML methods. This may be accomplished through a wide variety of tests, to develop a deeper introspection into how the model behaves.

Risk 52
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How To Suck At Social Media: An Indispensable Guide For Businesses

Occam's Razor

" The second question was never answered either, but because all businesses know is how to pimp that became their default strategy. if yes, what should your content (and marketing) strategy be. Higher Order Bits: Human vs. Business, Success KPIs, S-T-D-C Framework, MoR Test. Success Metrics. Big mistake. They should.

B2B 167
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11 Digital Marketing “Crimes Against Humanity”

Occam's Razor

and meet many many many executives and hear about their digital marketing strategies, challenges and outcomes. Your SEO strategy is buying links, expired domains, et. " I'd postulated this rule in 2005, it is even more true in 2011. Making lame metrics the measures of success: Impressions, Click-throughs, Page Views.

Marketing 126
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Unintentional data

The Unofficial Google Data Science Blog

With more features come more potential post hoc hypotheses about what is driving metrics of interest, and more opportunity for exploratory analysis. Yet when we use these tools to explore data and look for anomalies or interesting features, we are implicitly formulating and testing hypotheses after we have observed the outcomes.

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Search: Not Provided: What Remains, Keyword Data Options, the Future

Occam's Razor

In late 2011, Google announced an effort to make search behavior more secure. As an analyst, I was upset that this change would hurt my ability to analyze the effectiveness of my beloved search engine optimization (SEO) efforts – which are really all about finding the right users using optimal content strategies.