Occam's Razor

SEPTEMBER 24, 2012

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. It is possible to get good test and control groups (type of population, existing brand awareness, market penetration, competitive structures) for our experiments. Metrics are a problem.

Advertising 165

Advertising ROI Metrics Marketing 165

DataRobot Blog

MAY 26, 2022

When the FRB’s guidance was first introduced in 2011, modelers often employed traditional regression -based models for their business needs. This may be accomplished through a wide variety of tests, to develop a deeper introspection into how the model behaves.

Risk 52

Risk Modeling Metrics Business Objectives 52

Smart Data Collective

APRIL 2, 2019

According to Forbes in 2011, the idea of the Data Lake was already gaining traction as companies started to consider the idea of moving their data from off-site repositories to cloud-accessible online storage , a reality that was further cemented by the cheap availability of cloud storage. The Thrust for Data Lake Creation.

Data Lake 84

Data Lake Big Data OLAP Testing 84

Occam's Razor

APRIL 25, 2011

" I'd postulated this rule in 2005, it is even more true in 2011. Making lame metrics the measures of success: Impressions, Click-throughs, Page Views. Use metrics that matter: Loyalty, Recency , Net Profit, Conversation Rate, Message Amplification , Brand Evangelist Index , Customer Lifetime Value and so on and so forth.

Marketing 126

Marketing Measurement Metrics Testing 126

datapine

APRIL 15, 2020

Your Chance: Want to test an agile business intelligence solution? It’s necessary to say that these processes are recurrent and require continuous evolution of reports, online data visualization , dashboards, and new functionalities to adapt current processes and develop new ones. Without further ado, let’s begin.

Business Intelligence 276

Business Intelligence Analytics Testing Dashboards 276

datapine

AUGUST 29, 2022

And with that understanding, you’ll be able to tap into the potential of data analysis to create strategic advantages, exploit your metrics to shape them into stunning business dashboards , and identify new opportunities or at least participate in the process. Microsoft, Alibaba, Taobao, WebMD, Spotify, Yelp” according to Marz himself.

Big Data 263

Big Data Data Analytics Analytics Data mining 263

Domino Data Lab

AUGUST 22, 2019

Note: A test set of 19,500 such analogies was developed by Tomas Mikolov and his colleagues in their 2013 word2vec paper. This test set is available at download.tensorflow.org/data/questions-words.txt.]. Relative to extrinsic evaluations, intrinsic tests are quick. Note that the final test word in Table 11.2—ma’am—is

Deep Learning 111

Deep Learning Modeling Metrics Testing 111