AWS Big Data

APRIL 5, 2023

The company decided to use AWS to unify its business intelligence (BI) and reporting strategy for both internal organization-wide use cases and in-product embedded analytics targeted at its customers. The serverless model was also compelling because we did not have to pay for server instances nor license fees per reader.

Dashboards 52

Dashboards Reporting Cost-Benefit Visualization 52

Domino Data Lab

JULY 9, 2019

Diving into examples of building and deploying ML models at The New York Times including the descriptive topic modeling-oriented Readerscope (audience insights engine), a prediction model regarding who was likely to subscribe/cancel their subscription, as well as prescriptive example via recommendations of highly curated editorial content.

Data Science 112

Data Science Machine Learning Advertising Modeling 112

Occam's Razor

OCTOBER 21, 2013

In late 2011, Google announced an effort to make search behavior more secure. I've gone through the five stages in the Kubler-Ross model. The Multi-Channel Funnels folder in Google Analytics contains the Top Conversion Paths report. From there, jump to my personal favorite report in MCF, Assisted Conversions.

Optimization 154

Optimization Reporting Experimentation Metrics 154

Occam's Razor

APRIL 8, 2013

We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. Sometimes, we escape the clutches of this sub optimal existence and do pick good metrics or engage in simple A/B testing. Testing out a new feature.

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156

datapine

AUGUST 29, 2022

He founded the project Apache Storm in 2011, which turned to be “one of the world’s most popular stream processors and has been adopted by many of the world’s largest companies, including Yahoo!, Microsoft, Alibaba, Taobao, WebMD, Spotify, Yelp” according to Marz himself. The author also introduces the concept of “analytics 3.0”

Big Data 263

Big Data Data Analytics Analytics Data mining 263

Domino Data Lab

MARCH 3, 2019

We had big surprises at several turns and have subsequently published a series of reports. Let’s look through some of the insights gained from those reports. Seriously, this entire article merely skims the surface of those reports. What’s been the impact of using ML models on culture and organization? Or something.

Data Science 49

Data Science Deep Learning Machine Learning Modeling 49

Occam's Razor

JUNE 4, 2018

Go to the Multi-Channel Funnels folder in Google analytics and look at two other yummy reports: Time Lag and Path Length. They report two dimensions of speed: How long does it take for a human to convert? Not easy, but your business model has to change to survive.). Such is the case with A/B testing. You should.

Strategy 124

Strategy Cost-Benefit Testing Sales 124

The Unofficial Google Data Science Blog

MAY 31, 2016

Similarly, we could test the effectiveness of a search ad compared to showing only organic search results. Structure of a geo experiment A typical geo experiment consists of two distinct time periods: pretest and test. After the test period finishes, the campaigns in the treatment group are reset to their original configurations.

Advertising 42

Advertising Testing Sales Statistics 42

Occam's Razor

APRIL 25, 2011

The issues of course include people and jaded mental models and bureaucracy and a lack of time and the missing desire to be great and org structures, and bosses. " I'd postulated this rule in 2005, it is even more true in 2011. Doing anything on the web without a Web Analytics Measurement Model. Yet there they are.

Marketing 126

Marketing Measurement Metrics Testing 126

The Unofficial Google Data Science Blog

OCTOBER 12, 2017

Yet when we use these tools to explore data and look for anomalies or interesting features, we are implicitly formulating and testing hypotheses after we have observed the outcomes. We must correct for multiple hypothesis tests. In addition to the issues above, does the conclusion pass the smell test?

Experimentation 61

Experimentation Testing Statistics Metrics 61

Domino Data Lab

APRIL 3, 2019

Instead, we must build robust ML models which take into account inherent limitations in our data and embrace the responsibility for the outcomes. Not that I’m implying anything about current economic conditions vis-a-vis the timing of this report… #justsayin. There are models everywhere. Now there are calls for model governance.

Data Governance 84

Data Governance Machine Learning Metadata Big Data 84

Occam's Razor

FEBRUARY 22, 2010

Feel better? : ) When should you start doing paid search advertising for tours to Italy for 2011? For example, with Alexa , you can report on traffic statistics (such as rank and page views), upstream (where your traffic comes from) and downstream (where people go after visiting your site) statistics, and key-words driving traffic to a site.

Metrics 123

Metrics Advertising Reporting Software 123

IBM Big Data Hub

FEBRUARY 8, 2024

To track the results of such efforts, including energy efficiency and emissions reductions, GPT Group deploys an SaaS tool that consolidates enterprise ESG data for analysis and reporting. Through pumped storage hydropower, an energy storage model dating back to the 1890s, water flows between two water reservoirs at different elevations.

Manufacturing 72

Manufacturing Reporting Data-driven Technology 72