Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. So to imply the ROI in Step 4 is sub-optimal. Compute ROI: (cost of Facebook campaigns + salary of people running campaigns + agency creative costs) vs. profit from incremental product sales. It is a lovely emotional video (really was!).

Advertising 165

Advertising ROI Metrics Marketing 165

Domino Data Lab

JANUARY 6, 2019

more depth in the case studies), plus different styles of instruction (“ROI” gets discussed, a lot) are needed. Recently the World Economic Forum published “ The Future of Jobs Report 2018.” Another recent report by McKinsey Global Institute correlates closely with the WEF analysis. In particular, note “Exhibit 6:”.

Data Science 56

Data Science Machine Learning Reporting Visualization 56

datapine

APRIL 15, 2020

It’s necessary to say that these processes are recurrent and require continuous evolution of reports, online data visualization , dashboards, and new functionalities to adapt current processes and develop new ones. The term “agile” was originally conceived in 2011 as a software development methodology.

Business Intelligence 276

Business Intelligence Analytics Testing Dashboards 276

Occam's Razor

APRIL 25, 2011

" I'd postulated this rule in 2005, it is even more true in 2011. via David Rekuc] "Have lunch, get to know your fellow man (or woman), share reports and success metrics and goals." Example: Spending $50,000 on building links when you can't measure ROI." The 10/90 rule. People matter. " 22. [via

Marketing 126

Marketing Measurement Metrics Testing 126

Domino Data Lab

MARCH 3, 2019

We had big surprises at several turns and have subsequently published a series of reports. Let’s look through some of the insights gained from those reports. Seriously, this entire article merely skims the surface of those reports. Mature practices reported 86%, and within financial services the numbers were somewhat higher.

Data Science 49

Data Science Deep Learning Machine Learning Modeling 49

Alation

FEBRUARY 20, 2020

This week, two independent analyst reports validated what we’ve known for years – data catalogs are critical for self-service analytics.[1]. She’s seen the evolution of the self-service analytics market from decision systems to business intelligence to data visualization to data science and automated intelligence.

Machine Learning 52

Machine Learning Marketing Reporting ROI 52