Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. So to imply the ROI in Step 4 is sub-optimal. Compute ROI: (cost of Facebook campaigns + salary of people running campaigns + agency creative costs) vs. profit from incremental product sales. It is a lovely emotional video (really was!).

Advertising 165

Advertising ROI Metrics Marketing 165

Occam's Razor

APRIL 25, 2011

and meet many many many executives and hear about their digital marketing strategies, challenges and outcomes. Your SEO strategy is buying links, expired domains, et. " I'd postulated this rule in 2005, it is even more true in 2011. then shut it. Trust me it is a lot less embarrassing that way. The 10/90 rule.

Marketing 126

Marketing Measurement Metrics Testing 126

datapine

APRIL 15, 2020

When it comes to implementing and managing a successful BI strategy we have always proclaimed: start small, use the right BI tools , and involve your team. The term “agile” was originally conceived in 2011 as a software development methodology. You want an organization-wide buy-in of your business intelligence strategy.

Business Intelligence 276

Business Intelligence Analytics Testing Dashboards 276

Domino Data Lab

JANUARY 6, 2019

more depth in the case studies), plus different styles of instruction (“ROI” gets discussed, a lot) are needed. Skills continuing to grow in prominence by 2022 include analytical thinking and innovation as well as active learning and learning strategies. Data visualization for prediction accuracy ( credit: R2D3 ). Downey (2011).

Data Science 56

Data Science Machine Learning Reporting Visualization 56

Domino Data Lab

MARCH 3, 2019

While image data has been the stalwart for deep learning use cases since the proverbial “ AlexNet moment ” in 2011-2012, and a renaissance in NLP over the past 2-3 years has accelerated emphasis on text use cases, we note that structured data is at the top of the list in enterprise. to overcome before they become competitive as well.

Data Science 49

Data Science Deep Learning Machine Learning Modeling 49

Alation

FEBRUARY 20, 2020

She’s seen the evolution of the self-service analytics market from decision systems to business intelligence to data visualization to data science and automated intelligence. Thus, MLDCs are demonstrating ROI in many cases within four weeks. 2] The Forrester Wave: Machine Data Learning Catalogs, Q2 2018. [3]

Machine Learning 52

Machine Learning Marketing Reporting ROI 52