Remove 2012 Remove Cost-Benefit Remove Data Collection Remove Measurement
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A Guide To The Methods, Benefits & Problems of The Interpretation of Data

datapine

Data analysis and interpretation have now taken center stage with the advent of the digital ageā€¦ and the sheer amount of data can be frightening. In fact, a Digital Universe study found that the total data supply in 2012 was 2.8 trillion gigabytes! Quality ratings and agreement ratings are examples of ordinal scales (i.e.,

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Global Multichannel Consumer Behaviour (Research/Purchase) Analysis

Occam's Razor

The cost of failure in the offline world is so high that even when the cost of failure is low (online), they don't want to take the smallest risk. It is a repository of global data that has as its primary purpose to quantify the role of digital in the consumer journey from research to purchase. What you see is for 2012.

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Using Geographic Data To Create A Perfect Google Maps Radius

Smart Data Collective

The highly intuitive data interface provided by Google Maps can be very helpful. In 2012, Google boasted about its capabilities of using big data to create storytelling via interactive maps. Add detailed information about the radius using a pop-up element when viewers click on the data point.

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Mobile Marketing 2015: Rethink Customer Acquisition, Intent Targeting

Occam's Razor

My Beauty Adviser , Iams Vet 24/7 , Stain Brain , the uber-famous SitOrSquat and the fun Crunch Band are just some examples of apps that allow P&G, at a very low cost, to become part of our lives by helping us look beautiful, solve pet problems, remove stains and find a clean public restroom in a hurry. And for now it is pretty cheap.

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Unintentional data

The Unofficial Google Data Science Blog

Implicitly, there was a prior belief about some interesting causal mechanism or an underlying hypothesis motivating the collection of the data. As computing and storage have made data collection cheaper and easier, we now gather data without this underlying motivation. What is to be done?