Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!
Occam's Razor
OCTOBER 14, 2014
Here's the complete year 2013… While the numbers for individual month are different, you can see that October spiked and then things came down to below Sept performance by December. Couple of other examples of going to your own data to identify your benchmarks. Competitor Data Benchmarks. Exhaust those first.
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