2013, Data Collection, KPI and Metrics

Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

Occam's Razor

OCTOBER 14, 2014

Here's the complete year 2013… While the numbers for individual month are different, you can see that October spiked and then things came down to below Sept performance by December. Couple of other examples of going to your own data to identify your benchmarks. Competitor Data Benchmarks. Exhaust those first.

Key Performance Indicator

Key Performance Indicator Metrics Reporting Marketing

Eight Silly Data Things Marketing People Believe That Get Them Fired.

Occam's Razor

APRIL 29, 2013

[A benchmark for you: In 2013 if 30% of your time, Ms./Mr. Marketer, is not spent with data you''ll fail to achieve professional success.]. Many used some data, but they unfortunately used silly data strategies/metrics. Eight data things that marketing people believe that get them fired… 1.

Marketing

Marketing Metrics Advertising Measurement

Data Leaders Brief

Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

Eight Silly Data Things Marketing People Believe That Get Them Fired.

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