2013, KPI and Metrics - Data Leaders Brief

Eight Silly Data Things Marketing People Believe That Get Them Fired.

Occam's Razor

APRIL 29, 2013

[A benchmark for you: In 2013 if 30% of your time, Ms./Mr. Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. It is a really good metric. They get you fired.

Marketing

Marketing Metrics Advertising Measurement

Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

Occam's Razor

OCTOBER 14, 2014

Here's the complete year 2013… While the numbers for individual month are different, you can see that October spiked and then things came down to below Sept performance by December. Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. or Weightwatchers.co.uk

Key Performance Indicator

Key Performance Indicator Metrics Reporting Marketing

Data Leaders Brief

Eight Silly Data Things Marketing People Believe That Get Them Fired.

Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

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