Occam's Razor

OCTOBER 14, 2014

In this type of an environment, I've frequently stressed the value of identifying targets for your key performance indicators. See step four in the process for creating your Digital Marketing and Measurement Model.]. Any big shifts in investment (marketing, customer experience, team sizes, tools).

Key Performance Indicator 133

Key Performance Indicator Metrics Reporting Marketing 133

Occam's Razor

JANUARY 31, 2017

There is only one simple message above, and just two metrics that matter. The higher order bit is that we want Reliance to be encouraged into action because as the above slides shows they are not competitive with the Market Leader. It should have just focused on those two. What is the problem we are trying to solve with this data?

Visualization 148

Visualization IT Strategy Key Performance Indicator 148

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). In this post I want to arm you with the evolution you should undertake in your companies when it comes to marketing and analytics. Owning audiences, instead of just renting them.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

Occam's Razor

FEBRUARY 3, 2014

YouTube Marketing and Analytics Framework for Success. According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network as of mid-2013. As of March 2013, one billion, (B!), One more thing to ponder… One hundred hours of video is uploaded into YouTube every single minute, as of May 2013.

Marketing 149

Marketing Analytics Advertising Measurement 149

Occam's Razor

FEBRUARY 25, 2014

Finally, this is picky, but why is most of the x-axis yearly and then suddenly just until Q2, 2013? If I had the raw data, I would also fix the x-axis and representation of the partial 2013 data. Yes, cost per click is metric. The metric CPC aside, we do present data like this all the time. Watch out for these errors.

Visualization 144

Visualization Key Performance Indicator Dashboards Metrics 144

Occam's Razor

SEPTEMBER 21, 2015

The Directors, the Marketers, the Optimization employees and our resident social media gurus. You understand a good amount of how this area of marketing works, you understand the company's goals. Second, between 2012 and 2013. You are just comparing performance, and the numbers would only clutter the slide.

Visualization 160

Visualization Key Performance Indicator Slice and Dice Strategy 160

Occam's Razor

APRIL 29, 2013

It turns out that Marketers, especially Digital Marketers, make really silly mistakes when it comes to data. In the last couple months I've spent a lot of time with senior level marketers on three different continents. A benchmark for you: In 2013 if 30% of your time, Ms./Mr. It is a really good metric.

Marketing 166

Marketing Metrics Advertising Measurement 166