Occam's Razor

DECEMBER 9, 2013

One that reflects the customer expectations of 2013. Or Ford (it is amazing that in 2013, for such an expensive product, it looks so… 2005). Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. Not just the fake "ROI" number in many digital analytics tool, but true profitability. Beat Motrin.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

Occam's Razor

APRIL 29, 2013

A benchmark for you: In 2013 if 30% of your time, Ms./Mr. But it is not a key performance indicator. Because you are going to focus on metrics, sorry not metrics, key performance indicators, that have a direct line to the bottom-line of your company. All you need to do is fix the bounce rate.

Marketing 166

Marketing Metrics Advertising Measurement 166

Jet Global

MAY 1, 2023

Companies like Tableau (which raised over $250 million when it had its IPO in 2013) demonstrated an unmet need in the market. Return on Investment Now we bring it all together to calculate the ROI on embedded analytics. The formula looks like this: ($750k / $250k) = 3, so the ROI is 200 percent. cost reduction).

Analytics 52

Analytics Cost-Benefit Visualization Dashboards 52