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Digital Marketing And Analytics: Two Ladders For Magnificent Success

Occam's Razor

One that reflects the customer expectations of 2013. Or Ford (it is amazing that in 2013, for such an expensive product, it looks so… 2005). Go buy a simple A/B testing tool ( Visual Website Optimizer , Optimizely ), go crazy optimizing every little thing to take money from the people who want to give it to you!

Marketing 165
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Eight Silly Data Things Marketing People Believe That Get Them Fired.

Occam's Razor

A benchmark for you: In 2013 if 30% of your time, Ms./Mr. But it is not a key performance indicator. Because you are going to focus on metrics, sorry not metrics, key performance indicators, that have a direct line to the bottom-line of your company. All you need to do is fix the bounce rate.

Marketing 166
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It's Not The Ink, It's The Think: 6 Effective Data Visualization Strategies

Occam's Razor

In our case, every table, every slide that comes from a piece of data, has to pass the so what test. Great question… This last piece of data, how much video advertising's influence has changed between 2013 and 2015 in the individual making their final choice, is killer. The so what was $80 million in missed revenue.

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YouTube Marketing And Analytics: A Primer For Magnificent Success

Occam's Razor

According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network as of mid-2013. As of March 2013, one billion, (B!), One more thing to ponder… One hundred hours of video is uploaded into YouTube every single minute, as of May 2013. YouTube Marketing and Analytics Framework for Success.

Marketing 149
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What Is Embedded Analytics?

Jet Global

Companies like Tableau (which raised over $250 million when it had its IPO in 2013) demonstrated an unmet need in the market. These tools enable users to quickly draw conclusions and monitor key performance indicators. Later on, you’ll appreciate being able to test ideas and leverage best practices as your needs evolve.